Developing, Marketing and Maintaining a 5-Star Reputation Developing a 5 Star Reputation is more important than marketing your business. If you market online and drive people to your listings and all they see is negative reviews, you have wasted your … Continue reading → http://dlvr.it/2knC4h
Online Reputation Management for Veterinarians Dear Veterinarians, I saw a negative review about your veterinarian clinic online. It was not pretty. Why should I take my dog to your clinic when you treat animals that way? Has this happened to … Continue reading → http://dlvr.it/29tZxz
Here are 3 things you need to do to prevent this from happening: The first thing you need to recognize is that your business is being discussed online and it can effect your reputation. (At the bottom of this message are 2 powerful videos that explain this in detail). In the old days, people went […] http://dlvr.it/21KvWh
The Most Important Job of Every Business There are a lot of important things that every business needs to do in order to survive. What would you think would be the most important one? Almost every person would answer this question depending upon the position that they hold in that company. A production manager might […] http://dlvr.it/1pptn1
Mobile Marketing: Can Your Customers Find Your Business On Their Phone? The use of mobile phones has exploded in recent years and there are now more than 5.6 Billion phones on the earth, almost as many as there are people on earth. The mobile phone is no longer just a means of communication; it […] http://dlvr.it/1kqNRL
Niche Marketing will Grow Your Business Niche Marketing is the perfect way to grow your business. In a previous tip we mentioned how important it is to build your own website and use Facebook to drive traffic to your website. Driving traffic is always the number 1 goal of anyone with an online presence. But what […] http://dlvr.it/1jNzlD
Foursquare, Yelp, Dibbs: Mobile Marketing of your Business to get found online Lets talk about Foursquare for a moment. Mobile usage has increased drastically over the past couple of years and it is projected to be the dominant way that people search the Internet by 2015. In fact, some people predict that over 85% of all […] http://dlvr.it/1h9tDl
An interesting article today was posted on Reuters.com about how most comments or ads on Facebook do not sway people’s opinions. It said that 4 out of 5 users have never bought a product as a result of advertising or comments on the site. Did I understand that correctly? Four out of Five? 80% did not buy? […] http://dlvr.it/1gk3GT
An interesting article today was posted on Reuters.com about how most comments or ads on Facebook do not sway people’s opinions. It said that 4 out of 5 users have never bought a product as a result of advertising or comments on the site.
Did I understand that correctly? Four out of Five? 80% did not buy?
That means that 20% of the people did!
20% of 900 million people is a lot of people and that equates to a lot of purchases! Maybe something’s wrong with the numbers but I wouldn’t be complaining about that ratio if it’s true.
If you sent out a direct mail campaign, you would be lucky and consider yourself fortunate if you got a 1% return. Now obviously, we’re talking about a slightly different dynamic because it isn’t 20% of any campaign, is 20% of all of them, so we can’t look at it the exact same way.
We actually have to look at it from the perspective of what Facebook IS, and not compare it to everybody else. Facebook is highly social in nature and when businesses try to oversell their products or services, it will result in a backlash of your company. On the other hand, many products and services have been successfully recommended if done in the non-salesy, personal-experience-type fashion.
Google probably has a much better click through rate because that is why people go to Google: to search for things.
That’s not the same on Facebook.
I agree that Facebook has a problem when it comes to figuring out how to properly monetize and increase profitability. The current trend in their stock IPO reflects nervousness the people have regarding its future. I’m going to go out on the limb here and claim that it is worth about $10 a share, but I am not a stockbroker so don’t listen to me.
I have a recommendation for people who want to advertise on Facebook and reap the benefits that can come from it: advertise like you’re marketing to your best friend:
- Think in terms of how you share something with a close personal friend.
- There can be no heavy handedness or deception.
- You want them to be happy with you after the purchase from your recommendation (because they will tell the world if they aren’t).
- Make the recommendations should be personal and subtle.
It was a big deal a couple of months ago when General Motors decided not to continue to advertise on Facebook. There are some who claim that is part of the problem as to why Facebook stock has fallen. All it really reveals is that there are certain products that work better on Facebook than others and apparently big-ticket items like automobiles were on the wrong list.
So what products sell best on Facebook?
The consensus seems to be “impulse buys”. Something you would buy on a whim or an instant recommendation. Automobiles are not an impulse buy for most people. Neither is a house, furniture, vacation plans, cruises or any other high ticket item.
You want to market something that brings instant gratification. Something that makes you feel good or look good and isn’t too expensive. Products that are fun and exciting and geared towards individual purchasing them for their own use and pleasure.
I hate to put a dollar limit on these types of things to back up the suggestionsand I currently do not have any research to back this up, but products that are lower in cost sell much better on Facebook. From $9.99 up to $99.99 is a quick and easy range to think about. I’m not saying that higher ranges will not work, but the lower the better.
Remember, people are not going to Facebook searching for products to buy, these must be impulse buys.
And always remember that Free is an excellent thing to sell on Facebook. It’s a great place for people to join your group for free, sign up for free download, get any kind of free consultations, or watch free demonstrations, etc. Once you get them to sign up or join, you can sell them something later. Just don’t try to sell them on Facebook if its a high ticket item.
If your business needs help setting up a proper social media campaign to reach millions of people that go on a daily basis on Facebook, Twitter, Google+, LinkedIn and others, then contact us here at The WebSmithGroup.com at 775-722-4949 to get started right away.
We’ll even give you a Free analysis to get you started! How can you beat that?
Google has done it again with the Google+ Business Listing. It isn’t exactly new or something that wasn’t anticipated, but it is a change nonetheless. In a never-ending and increasingly chaotic world of Internet marketing, this is a significant change and will effect your business. In the early days of the Internet everything was searched and listed […] http://dlvr.it/1fL2Fh